19 August 2016
On May 6th, CASAP first wrote about how the FDA was seeking to regulate E-cigarettes. Early last week, the FDA finally began banning the sale of E-cigarettes to anyone under the age of 18. Under the new rules, a photo ID is required in order to purchase them, retailers must stop handing out free samples, and e-cigarettes on the market since 2007 must undergo a federal review, all in addition to the rules barring those under 18 from purchasing.
Officials from the US Department of Health and Human Services and many other public health organizations lauded the FDA regulations as a prevention tool, citing many studies that claim that teens who vape are more likely to smoke regular cigarettes. Although, it is important to note that there are some studies that have found that adults who transition from regular cigarettes to e-cigarette, found e-cigarettes a transition tool to quit, the opposite seems to be true when it come to our youth.
The main reason behind the FDA regulation is the increase in e-cigarette marketing, that seems to be advertising directly at teens. E-cigarette companies spent $115 million on advertising in 2014 compared to $6.4 million in 2011 and feature the same images of e-cigarettes being cool, sexy, and fun as we saw in regular cigarette advertising many years ago.
More information about this story can be found here.
Click here for a story about the chemicals found in E-cigarettes.