As part of the Chicago Tobacco Prevention Project (CTPP) the Respiratory Health Association of Metropolitan Chicago is funding us to promote smoking cessation in our community. The overall goals of the CTPP are to:
- decreasing smoking prevalence (10% reduction among adults, 25% among youth);
- preventing tobacco-related deaths
- decreasing exposure to secondhand smoke (40% reduction among adults; 30% among youth)
Strategies to reach these goals are based on the MAPPS Strategies:
- Media
- Access
- Point of Purchase/Promotion
- Price
- Social Support & Services
