The Chicago Department of Public Health has launched a public awareness campaign against the Big Tobacco industry. The chronic use of menthol-flavored tobacco products by youth and minorities is addressed through this ‘BURNED’ campaign. The appeal of the menthol cigarettes flavoring contribute to a lifetime tobacco addiction. In the following weeks, the public campaign will be rolling out through television and radio advertisements along with print (newspapers, billboards, etc.) across the city. The advertisements feature various racial groups, including Asian Americans, as seen below, with the common theme of having “Big Tobacco” burn stamp on their face(s).
Tobacco companies use menthol-flavored cigarettes to get you addicted. Don’t get burned. #NoMoreMenthol
Click here to read Mayor Rahm Emanuel’s official press release.